Senior Management Quotes on Sustainability

Quotes are taken from MIT Sloan Management Review Special Report on "The Business of Sustainability"

“I think that the days of, ‘Hey, boss, just tell me what to do and I’ll get it
done,’ that’s not the future. The future is about ‘let’s fi gure out how to
take the world in a diff erent direction and let’s all go there together.’”

Steve Fludder
vice president, ecoimagination, GE

"I think that the world has reached a tipping point now. We’re beyond
the debates over whether [addressing sustainability] is something that
needs to be done or not—it’s now mostly about how do we do it. And
from an ecomagination perspective, it’s not about altruism, it’s about
creating value."

Steve Fludder
vice president, ecomagination, GE


"The essence of environmental strategy is to make it an issue for your
competitor—not for your own company—...because you’ve already
made sustainability an integral part of your business."

Amory Lovins
chairman and chief scientist, Rocky Mountain Institute